None so blind
Web usability guru, Jakob Nielsen, reports in his weekly Alertbox for 20 August 2007 on banner blindness: The most prominent result from the new eyetracking studies is not actually new. We simply...
View ArticleGoogle – the only law firm directory to bother with?
Larry Bodine thinks so: Clients use Google to look up phone numbers and addresses, so law firms can cancel their yellow pages ads. When clients want to check out your firm, they are not going to call...
View ArticleLexblog Q & A
Rob La Gatta, Editorial Manager at Lexblog, has already conducted and published on Real Lawyers Have Blogs numerous interviews with leading names in the field of law firm blogging and web marketing....
View ArticleAre blawgs an effective marketing tool?
I won’t get into marketing theory here (being unqualified to pontificate on the topic), but will restate my firm belief – supported by most genuine blawgers – that a blog “works”, ie it engages...
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Why is everyone talking about content marketing?
It’s likely you’ve heard a lot of talk recently about “content marketing”. What’s that? You might turn to Wikipedia for an explanation: Content marketing is an umbrella term encompassing all marketing...
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Is ad blocking unfair?
My latest post for Internet Newsletter for Lawyers. Image: Stop! by Axel Schwenke on Flickr.
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